Corporate identity is how a business entity presents itself to the public. It’s a concept that centers on understanding how internal activities can inform external perception, and then using this knowledge to create an intentional image. The identity that an organization crafts for itself entails all of the aspects of its public image, including but not limited to:

• Marketing

• Advertising techniques

• Product packaging

• Logos

• Colors

• Staff uniforms or dress codes

All of these visible elements work together to create a definitive and recognizable “personality” for the business.